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Nowadays buying physical albums is a thing of the past. Physcal albums has seen thier sales fall dramatically as music has gone from being purchased in stores to now being readily available in online stores.

CHANGING THE GAME

Apple is working with four of the biggest record labels by bundliing a new interactive booklet, sleeve notes, and other interactive features with music downloads to help boost puchases at its iTunes stores. The labels involved are EMI, Sony Music, Warner Music, and Universal Music Group which are working with Apple to make a september launch a possibility.

Apple hopes with this move to make a shift from consumers purchasing individual tracks to album length material. "It's all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while listening to the album", said one executive familiar with the plans.

Album sales are in the toilet falling in the US 14 percent in 2008 according to data collected by nielson soundscan and begs the question: Can Apple revolutionize the way we buy our music and succeed where so many others have failed?